The mystery of the fake IPL player continues…

image1Last month ‘Akki’ wrote a very interesting post on the Fake IPL player. Like everyone else, it also got me all curious to find out a little more about this mystery man (or woman… who knows!). I seem to enjoy some of the things written on the blog – not for its sleaze, but been for this absurd yet fascinating piece of cricket writing, that has apparently taken the internet world by storm since it was launched on 18 April.

Some time back even Aakash Chopra, a KKR player, was suspected of being the fake IPL player. He says:

“Let’s face it, we as a society love our reality shows and love gossip… we’ve never had access to gossip on cricket and the blog is catering to that need… It’s just one more media product that’s up for consumption in this space.

Undoubtedly, the blog has brought in a new wave of freshness in the world of Cricket. It has sucked in a huge audience as well with its dressing room gossips and interesting tittle-tattles on the lives in the KKR team.

According to the reports from Pinstorm, a Mumbai-based digital marketing firm:

“The fake IPL player blog had at its peak, on 26 April, 150,000 visitors, who each spent 15 minutes on the site, which adds up to about 37,500 hours spent on the blog in one day. Much of the interest in the fake IPL blog has stemmed from cities such as Mumbai, Delhi, Chennai and Bangalore, even though the blogger apparently belongs to the Kolkata team”.

More than 41,502 people have voted already on the fake IPL player blog to determine whether the anonymous blogger should disclose his identity. Of course, the majority (almost 64% of the voters) feels the mystery blogger should stand by his word and disclose his identity at the end of the popular 20-20 cricket tournament.
I suppose the curiosity factor would keep all of us interested in finding out the true identity and face behind this blog. The people all over seem to be enjoying every bit of it… I guess that’s what really matters.

With all the speculations that have been going around, the mystery still continues… Do let us know if you have any clues!

Link: Fake IPL Player

Kolkata Knight Riders’ Online Marketing Freebies

image-1No wonder, Kolkata Knight Riders (KKR) team has the highest brand value. They might not be a successful team at IPL this season, but they are definitely the best when it comes to marketing and creating brand awareness.

IPL is turning out to be a pure business. Big reputation does not get you bread and butter… if you do not fit into the business, you better be at home! Catch this – Jayasuriya was asked to sit out of the Mumbai Indian’s playing eleven, the other night by Sachin Tendulkar.

So, said that, it does not really matter if KKR are playing well or not, they have done there homework well. The rule is simple – if you are doing a business you need to have your budgets right.

KKR has set aside a good amount of money for their branding and marketing activities and even when they are not playing well, the strategy has been paying them well.  Interesting would be to see, if KKR have been able to get back their costs, after the IPL gets over. Last season, they were truly ahead of all other IPL teams!!

Check out their official website and more importantly check out the download section in it. It is full of online marketing freebies… I guess good enough to keep the fans engaged and keep the buzz alive. 🙂

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The download section features:

  • Web badges including the code that you may use to put on your web pages
  • Free KKR WordPress themes (Now, that’s something interesting)
  • Wallpapers
  • Mobile games & applications
  • Desktop alerts for KKR matches (can the alerts show KKR winning some matches?) 😛
  • Screensavers

Not sure how much all these online marketing strategies help play better cricket but it definitely helps in keeping the fans engaged.

I have not downloaded any of the freebies yet, so I am not sure how well they are designed. But, I am sure many of you would like to try out a few. If you do… then let us know. Also, interesting to know would be if there is any live blog using KKR’s WordPress theme or not.

Till then, let’s keep praying that KKR manages to break their losing streak. (7th consecutive loss today!)

Link: KKR Download page